From a technologist to a thought leader – build your own content marketing strategy
Today building a personal brand is key to professional success. Technology professionals need to realize that having an idea is just not enough – the ability to articulate, present and amplify the idea is important. Learn some simple ways in which you can build a personal content
Objective of the session:
Most technology professionals are technically sound, but only a few are able to move to becoming influencers and industry experts. What do these few people do differently? How are they able to create influence? This session sheds some light on how you can build influence and thought leadership in your space in simple but effective ways.
Who can attend this session?
IT professionals and mid to senior level professionals who would like to emerge as influencers and thought leaders in their respective areas of expertise
What all will be covered in the session?
- Concepts around personal branding, content marketing and thought leadership
Benefits/Take away for the attendees:
- Why being a thought leader is important professionally? How do you choose your strategy? How do you
build a content plan? How to choose your network and build engagement with your network.
Pre-requisites to attend the session:
Marketing Leader, Expert in marketing management and leadership
A marketing leader on a mission to transform marketing operations, Vinod Harith has 25+ years of experience in marketing management and leadership across some of the most visible brands in India including Wipro, iGATE & Hyundai Given the growing emphasis on CMOs to deliver operational excellence, Vinod saw that there was a need for a specialized service provider who could bridge the gap between internal marketing operations teams and traditional agencies to deliver repeatable and scalable marketing work in a process-driven and predictable manner. This led to Vinod co-founding CMO Axis, the first MPO in 2008.
CMO Axis is today ranked among the Top 10 SMO providers globally by the Black Book of Outsourcing, is a Nasscom Emerge 50 company, an ‘Excellence in outsourcing’ awardee at the Asia BPO Summit and among the best startups to work for in India.
Vinod is a graduate in Chemistry from Loyola College, Chennai and has a PG in Journalism and Mass Communications from IGNOU and an executive MBA from IFMR, Chennai. Vinod was also the recipient of TiE’s startup entrepreneur of the year.